My concept for the campaign

  Since the target group is the office workers, and they pretty much have already had a hard working daily. If we want to sell them the knowledge of the prevention of the computer disease, then I think it will be hard for them to accept them. It is known that it is easy for people to accept knowledge in a funny and relaxed way, so I have come up the concept for the campaign "Funny game, funny work, Healthy life".

  In the funny game part, I am going to think about some games for the campaign that people can have fun as well as learning the knowledge of the computer disease.When they are playing these games, not only they can exercise themselves, but also they can interact with each other which is good for them to build a stronger bond with each other so that they can cooperate with one another much better which can get a better effect out of their works.

  Because their working life has been colored by these games, they may no longer feel themselves boring during their work. Because of their working identity, and their tool which is computer, their working life is generally dull.  This phenomenon is going to change with the occurrace of the campaign.

  With the practice of the helpful games during the campaign, they may on some level prevent themselves from the suffer of the computer disease. If they can continue doing the exercise, they will benefit from it well!